This is a fine smelling moustache wax with a day-long hold. Needs a little heat in the morning (blow dryer is already out to shape handlebar), but if it's been in your pocket all day, it's warm enough for touch-ups in the early evening.
Smell is subtle (thankfully as it's below the sniffer all day) but it lasts.
But since a little goes a long way, I might not be back for a while. Already have 3 of yours to switch between.