We recognize the important role our brand ambassadors (“You”) play in the continued marketing and growth of 'Stache Salt (the “Company” or the “Brand”) and its products. We created this policy to protect both you and the Company and to ensure the continued viability of the 'Stache Salt 'StacheLete program in the face of constantly evolving laws and regulations surrounding social media marketing.
Consistent with this purpose, any promotion of the Brand or 'Stache Salt’s products (the “Products”) on Facebook, Instagram, Twitter, TikTok, and any other social media platforms (“Post” or “Posts”) must be in accordance with the guidelines.
All social media posts (including any social media post referencing the Brand or Product and/or which could plausibly be interpreted by a third party as promoting the Brand or Product) must clearly disclose that the Post is an advertisement, in compliance with FTC guidelines. Such disclosure must be prominent and visible as the Post would appear on a user’s timeline, home page, for you page, etc. without having to expand the caption.
Examples of compliant disclosures are: #Ad or #StacheSaltStachLete at the beginning of a caption; #Ad or “StacheSaltStacheLete" at the end of a caption, if visible without having to expand the caption; a visible and prominent watermark stating “Sponsored” or “StacheSaltStacheLete” on the picture or video posted.
Examples of insufficient disclosues are: #Ad or #StacheSaltStachLete next to many other hashtags; #Ad or #StacheSaltStachLete at the end of a very long post; an illegible or barely visible watermark in the corner of a post.
General disclosures regarding your affiliation with the Company in your social media profile biography, or anywhere other than the Post, is not sufficient.
Be aware that you are representing the Company in your Posts. It is important to the company that your Posts align with the Company’s values and do not cast the Company in a negative light. The Company reserves all rights to require you to delete or alter any post it deems to be contrary to Company policy or values.
Strict compliance with the above restrictions and guidelines is required. The Company reserves the right to monitor social media posts purporting to advertise the Brand and Products and to terminate ambassadors’ affiliation with the Company with or without notice, and at the sole discretion of the Company.
